But alas, the best-read blogs are filled with personal musings, sex, and the more dirty laundry the better.

So what’s a small business owner to do if they want a blog that’s well read? Should they start writing about their escapades in the bedroom?

“Unless your sex life is so interesting that you think it will gain you customers, I would strongly discourage getting too personal in your business blogging,” says Rich Sloan of StartupNation.com. “It’s important to draw a clear line between the ‘who you are’ as an entrepreneur and as a person beyond your business.” (link)